Empathica is a modern mental health brand that offers psychology and therapy services with a deep focus on empathy, healing, and openness. The brand caters to individuals and families seeking emotional wellness in a digitally accessible way.

Client Brief

They sought a visual identity that conveyed warmth, clarity, and a sense of calm. The logo needed to feel welcoming, emotionally intelligent, and professional — without being clinical or overly corporate.

Design Approach

We designed a brain icon intertwined with a speech bubble using flowing lines — to symbolize the conversation, thought patterns, and openness central to therapy. The elegant, cursive script of "Empathica" humanizes the brand, while the mint green and deep teal palette evokes serenity and trust. It’s especially designed for use across digital interfaces, social media, and healthcare platforms.