Safariopedia is an online marketplace and encyclopedia of African safari experiences, aiming to become the go-to hub for safari knowledge.
The client wanted to combine editorial storytelling and comprehensive tour listing in one unified platform. Their aim was to attract users via content (blogs, facts) and then convert through inquiries and tour bookings.
We designed a modular, content-rich site with layered content architecture. Safari listings feature filters, maps, reviews, and inquiry tools. Editorial blog sections boost SEO while structured pages offer scalable category-based expansion. A clean backend supports content updates and trip curation.